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All In NYC: Embracing Diversity Webinar Series–Intro to Black Travel
Thursday
, 
December 
3
,
 
2020
1
–
2pm 
EST

$15 online registration fee; nonrefundable.

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One participant per member company.

Hosted by

NYC & Company Talks: Recovery Ready - How to go All In NYC

Join NYC & Company for an empowering marketing and sales workshop, designed to help you leverage All In NYC for your business. You will learn:

How our latest vibrancy program, All In NYC: Neighborhood Getaways, will be promoted and how you can participate.

How to create the best digital content from BRIC, a leading arts and media institution based in Brooklyn, to engage in our social media initiative, All In NYC: Opening Up.
How Mastercard supports small business in NYC and their tools for success.


Keep an eye out for the invitation to our next Recovery Ready webinar:

Sustainable Travel 

Thursday, September 24

Learn more about Sustainable Travel in NYC from industry leaders including Adam Lake, Head of Climate Week NYC Mark Chambers, Director of Mayor’s Office of Sustainability and Mastercard.


 

Speakers include:

Vicki Been, Deputy Mayor for Housing and Economic Development

Roger Dow, President and CEO, U.S. Travel Association

Huntley Lawrence, Aviation Director, Port Authority of NY & NJ

Alan Steel, President and CEO, Javits Center 

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One participant per member company.

Announcing the All In NYC: Embracing Diversity Webinar Series

New York City is one of the most diverse destinations in the world—a place where cultures connect and people are encouraged to be unapologetically themselves. All In NYC: Embracing Diversity is a webinar series exploring the rich cultural stories of our destination, showcasing the strength of our member product and highlighting the diversity of the five boroughs—the immutable spirit and infinite experiences that make visiting NYC so transformative. Our new series will kick off in December with six Black travel webinars, followed by others focusing on different communities across the City.


Black culture is an integral part of the identity of NYC, the city with the largest Black population in the US. Its influence can be felt across the five boroughs in many forms: world-renowned music, a celebrated food scene, the visual and performing arts, business owners and all who lead the charge in keeping the City progressive, resilient and safe. With a unique global footprint encompassing the Caribbean, Africa and South America, the Black community also boasts its own cultural nuances that deepen the City’s diversity. These webinars provide essential information for professionals looking to speak to NYC in ways that are equitable, inclusive and authentic.


As recent events shed light on the ongoing and systemic injustice in our world, there has emerged an even more clear and urgent call for anti-racist action and support of the Black community in every form—and New York City stands on the front lines of this movement.


These initial Black travel webinars will create space for an honest conversation that uplifts Black voices, shares the lived experience of Black New Yorkers, promotes allyship and accountability within NYC & Company and our membership, and builds meaningful alliances across our industry.


Join us for the first installment:


Intro to Black Travel

Join us in our first installment, Intro to Black Travel to get an early look at a new study conducted by the Black Travel Alliance, National Coalition of Black Meeting Professionals and MMGY Travel Intelligence highlighting insights, opportunities and priorities of the Black traveler. Plus, get to know Harlem.


Thursday, December 3, from 1–2pm EST

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Save the Date

  

January 7: Black in the Tourism Industry

Discover the experiences of four Black tourism executives and must-know info about Bedford-Stuyvesant, Brooklyn.

 

February 4: Rich Cultural Heritage

Learn about the variety of Black cultural experiences in NYC, explore the history of Seneca Village and meet the Caribbean community of Flatbush, Brooklyn.

Vicki Been, Deputy Mayor for Housing and Economic Development

Roger Dow, President and CEO, U.S. Travel Association

Huntley Lawrence, Aviation Director, Port Authority of NY & NJ

Alan Steel, President and CEO, Javits Center 

One participant per member company.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, Box

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


Speakers

Jerry Zen

CEO, Box

Zen is a pioneer in the field of mobile advertising. Box.com is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, Box

With a decade of leadership experience at Box.com, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CTO, Box

Chen is founder and CTO of Box.com, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Box

Box.com specializes in trend forecasting and marketing strategies for the tween and teen demographics.

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Wednesday, April 8, 2020

2pm

 

Zoom.com (link to be provided upon registration)

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One person limit per company. Please note: There will be no on-site registration.

 

Only preregistered guests will be allowed entry.

Invitation is nontransferable and admits one only.

Our Sponsors

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About NYC & Company

NYC & Company is the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City. Our mission is to maximize travel and tourism opportunities throughout the City, build economic prosperity and spread the dynamic image of NYC around the world.

 


Visit us at nycgo.com  

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Watch Our Past Webinars

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If you have any questions, please contact us at rsvp@nycgo.com.


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$15 online registration fee; nonrefundable.
Two person limit per company. Please note: There will be no on-site registration. Only preregistered guests will be allowed entry.

All In NYC: Embracing Diversity Webinar Series

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